A. Schwab exterior

Storyboard Memphis is undertaking a multi-year effort to tell a complete history of A. Schwab, Memphis’ longest operating and most famous store. Including both original content and in anthology form, in print and online, with new interviews, stories, anecdotes, collections, and its untapped archives, we believe this project will put the store’s story into context as not just one of the oldest institutions in Memphis, but also an establishment that served as a critical anchor in the preservation of Beale Street.

Visit our Your A. Schwab Story page and share your story!


News and Press Releases