“That’s what some nonprofits are facing . . . if your mission and work doesn’t line up with direct service it’s a more challenging fundraising environment. How do we do publicity in this context? We’re in the middle of a paradigm shift. Nonprofits have to think, ‘How is our message relevant in this new context?'”
That’s Marvin Stockwell, director of media relations for St. Jude Children’s Research Hospital, talking to host Mark Fleischer about how nonprofits have had to adjust their messaging – and perhaps their missions – to a constantly-shifting landscape due to the COVID pandemic. It’s a fascinating and important discussion, and different perspective on the current and future environment in the nonprofit world.
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