Memphis Black Arts Alliance partnership takes center stage
September 3 will mark the return of the Orion Free Music Concert Series which will feature many highly regarded local and regional artists. The reason for the local focus is to boost the Memphis musical economy and to support many Memphis musicians were hit extremely hard by the pandemic. This year, the Levitt Shell will also partner with the Memphis Black Arts Alliance to showcase and program black artists during each show.
Since 2008, Levitt Shell has brought together 1.2 million people while truly unifying Memphis through the performing arts. Additional to the 50 free concerts each year, Levitt Shell hosts ticketed benefit concerts providing an earned revenue model for sustaining the free performing arts found in Memphis only at the historic Levitt Shell.
The fall season will run from Sept 3 – Oct 23 and be held on Friday and Saturday evenings. All concerts are free, family-friendly and will begin at 7:30 p.m. This year, talent will be mostly local and regional and feature a wide range of styles including, pop, rhythm & blues, hip-hop, gospel, folk, country, soul and more. The Levitt Shell strives to build community and education through free music.
“The Levitt Shell is a stage for all Memphians and the return of our Orion Free Concert Series reflects our commitment to every voice represented from a diverse genre of talented local and regional artists. Bringing back our Memphis community on our lawn is music to my ears!”
Thanks to the generous support of donors and foundations, The Levitt Shell was able to raise vital funds through their Shell Yeah! Fundraising Concerts. 100 percent of the proceeds from these events help pay for the 50 free concerts.
The 2021 season will showcase some great new features at the Shell like our new lifestyle merchandise in the ShellShop, expanded food and beverage options in our ShellEats area, and membership opportunities in our ShellCircle. The Levitt Shell is also looking at fun and new ways to continue to grow the sustainability of their mission while enhancing the overall audience experience.
“This fall’s programming is intentionally focused on local talent and partnerships to provide financial assistance and opportunity to our creative community post pandemic,” said Levitt Shell Director of Strategic Partnerships Cindy Cogbill. “We are so grateful for the continued community support that we received from Memphis and the surrounding areas while our stage remained dark during Covid.”